Bosses at Network Ten say they're surprised at criticism of its new reality series The Shire which is due to begin filming in Sydney.
The mayor of Sutherland Shire has launched an attack against the series, telling Fairfax Radio's 2UE she was deceived about the show's content after seeing a promotional video.
The YouTube video, which has since been removed, apparently indicates the show will follow the style of the raunchy MTV series Jersey Shore, focusing on young single people in the area.
Mayor Carol Provan told the station the show's production company, Shine, had deceived her by saying the show would provide opportunities for tourism.
Network Ten Chief Programming Officer David Mott said he was surprised a number of Sutherland Shire councillors had publicly criticised the series.
"It is disappointing the councillors have made assumptions about The Shire before discussing it fully with us," Mott said.
"Their concerns appear to be based on footage that was leaked online, footage that has triggered some inaccurate, misleading and - in some cases - mischievous reporting."
Mott said the leaked footage was no longer a true representation of The Shire and it was incorrect to assume The Shire would be a clone of Jersey Shore.
"The Shire will follow the lives of a group of young people who live in the Sutherland Shire," he said.
"It will provide a very real glimpse into the private lives of a distinctive group of young Australians."