Movie lovers desperate to get a seat to up-and-coming blockbusters can now book tickets up to six months in advance.
Bookmyshow.co.nz website has launched the service, which guarantees fans a seat to the opening night and allows them to pick the best seat in the theatre.
Movies available for pre-booking include Voyage of the Dawn Treader, Tron: Legacy and Yogi Bear.
General manager Matthew Preen said pre-booking was available through a number of New Zealand cinemas. Punters could pre-book tickets for the first three days a movie was showing.
"Customers have told us they want to be guaranteed a seat to the opening night for the big releases," he said. "As far as we are aware, this service is not available anywhere else in the world."
By Rebecca Lewis Email Rebecca
