The NZ Herald's masthead has turned rainbow for a day to celebrate parent company NZME becoming the first Kiwi media company to be awarded the Rainbow Tick.

The tick acknowledges its efforts to become a diverse, innovative and inclusive organisation.

NZME's other mastheads and brands - including Newstalk ZB, the Northern Advocate, Bay of Plenty Times, Daily Post, Hawke's Bay Today, Wanganui Chronicle, ZM, The Hits, Coast, Mix, Hauraki, Hokonui, Flava and GrabOne - are also featuring rainbows.

The tick is awarded to organisations that are making their workplace a safe environment for everyone, regardless of sexual orientation. Rainbow groups encompass people in the LGBTI+ community who are lesbian, gay, bisexual, transgender, takatāpui and intersex.

Advertisement

The certification is a result of NZME's wider diversity strategy, which encompasses all aspects of having a multicultural workforce, as well as encouraging individuals to "bring your whole self to work" and truly harness their differences.

NZME CEO Michael Boggs says the company is proud to be certified with the Rainbow Tick.

"NZME sets itself apart by having talented people who can make a difference for our audience and our customers.

"Diversity and inclusion is key to attracting and engaging the best talent and we work very hard to make sure that everyone not only feels safe, but looks forward to coming to work.

"We're committed to continuing to develop our inclusive culture."

Michael Stevens, Programme Director at the Rainbow Tick, said his team are delighted to certify NZME with the Rainbow Tick.

"NZME has made a public statement and commitment around what is expected in terms of professional behaviour and inclusive practice in its workforce, and we applaud this.

"The symbolism of such a New Zealand icon as NZME and its brands adopting rainbow branding to celebrate getting certified cannot be underestimated. We are a population that is largely invisible, and any signs that acknowledge we exist and give us a chance to see ourselves represented in the wider world are not just welcome, but also immensely powerful and supportive."