Acting Business Editor for the NZ Herald

Coke fizzes over anti-sugary drink logo

Bottles of Coca-Cola in a store. Photo / Getty Images
Bottles of Coca-Cola in a store. Photo / Getty Images

Campaigners against sugary-drinks are considering changing their day-old logo after a complaint from beverage giant Coca-Cola.

FIZZ is a group of researchers and doctors pushing for a sugary-drink free Aotearoa New Zealand by 2025.

The group released a new "no sugary drinks" logo at conference yesterday which it hoped businesses, schools and other organisations would display.

However, FIZZ founder Gerhard Sundborn said today that Coca-Cola had complained about the shape of the bottle included in the new logo.

"We did get a complaint from Coke directly and so they've complained about... the shape of the bottle. I think they've copyrighted the bottle. We've decided to pull the logo of our website and look into changing the shape for that reason," Sundborn said.

"It's not our intention to single out any one beverage company at all. A sugary drink from wherever, they're practically all the same," he said

Sundborn said he didn't think changing the logo would be too much of an issue.

Coca-Cola New Zealand said it was pleased to be advised that the FIZZ group is amending its logo design "to avoid any confusion".

The New Zealand Food & Grocery Council said this morning that FIZZ was unfairly singling out Coke with the logo and needed to seriously consider changing it.

"That logo looks almost identical in shape and colour to iconic curved Coke bottle silhouette pictures that can be found on the internet. It's not fair that they're singling out one drink in their campaign," said the council's chief executive Katherine Rich.

'"FGC [the Food & Grocery Council] welcomes discussion about how some New Zealanders take on too many kilojoules from beverages," Rich said.

"We also support the freedom of FIZZ campaigners to express themselves and create all the logos and posters they like, but there's no doubt in my mind what that iconic image in the current FIZZ campaign logo is," she said.

The FIZZ logo launched yesterday
The FIZZ logo launched yesterday

- NZ Herald

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