The wait is over for fans of fashion retailer H&M as the brands first New Zealand store opens its doors to the public.

The brand, which is known for its fashion at affordable pricing, announced its first store location at Sylvia Park last year, prompting excitement from Kiwi fans.

The 2,300 square metre store will span two floors and house a selection of the latest styles as well as H&M classics.

Follow our live blog for the latest updates from our reporter at the scene.

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