Twenty seven business and community leaders are set to jump off of Auckland's Sky Tower this Thursday to help support the Graeme Dingle Foundation.

The second annual "Drop Your Boss" fundraising challenge will see leaders from Cotton On, Les Mills, Genesis Energy and Sanitarium take the plunge.

Foundation co-founder Graeme Dingle said the unconventional fundraiser was launched in the Marlborough region in 2013 with the intention of giving participants the opportunity to experience, first-hand, the challenge many young Kiwis face on a daily basis - overcoming fear and difficult circumstances in order to succeed.

"So many young people in New Zealand are challenged on a daily basis - at school, in the workplace, even on the sports field," Dingle said.


"We wanted to challenge the business community in the same way - and we're delighted with the number of business leaders that are on board this year, and encouraged others to support our work."

Cotton On country manager Mark Singleton is set to overcome his personal experience with vertigo in order to participate in the event.

The Graeme Dingle Foundation runs school-based programmes for thousands of Kiwis aged between five and 18 years old.

All funds raised go towards supporting the Foundation's child and youth development programmes including Kiwi Can, Stars, Career Navigator and Project K.

To donate to the cause or attend the event, See here.

Where: Sky Tower, Auckland Central.
When: Thursday 15 September between 12-12:30pm.
Who: Graeme Dingle and Mark Singleton dropping at 12.30pm.