Retail, Innovation and Manufacturing reporter for the NZ Herald

Want your BK delivered? Kiwis will have to wait

Burger King NZ is watching the home delivery trial from its global counterparts as well as its other competitors with interest.
Burger King NZ is watching the home delivery trial from its global counterparts as well as its other competitors with interest.

Burger King is the latest fast food chain to jump on the home delivery band wagon, but New Zealand will have to wait.

The fast food chain's US and UK branches have already begun rolling out home delivery, following in the footsteps of competitors including McDonalds and KFC.

Despite this, fans hoping for Burger King delivery in New Zealand may be out of luck.

"We've got no plans to do it here," said Burger King's New Zealand general manager of marketing James Woodbridge.

"The issue with the fast food business is that a lot of our products don't travel very well, and although I know there are trials in the market at the moment with our competitors, we have heard that they aren't running as successfully as perhaps they would like."

Woodbridge said the company would be watching the home delivery trial from its global counterparts as well as its other competitors with interest, but did not think it was likely Burger King would follow suit.

"When you start putting lettuce and tomato into hot burgers, they don't travel very well after a couple of minutes being transported - they really aren't designed to be transported any sort of distance," Woodbridge said.

"There might well be some customer demand out there but unless we can deliver a top notch product like we do in the restaurants then we certainly wouldn't be comfortable about delivering mediocre products through a home delivery service."

When you start putting lettuce and tomato into hot burgers, they don't travel very well after a couple of minutes being transported...

Home delivery of fast food and drink has become an increasing trend in the last few years as brands look to one-up the competition.

In the US, chains such as Dunkin' Donuts, 7-Eleven, Cinnabon, Taco Bell, McDonalds and Starbucks have all begun home delivery in certain states.

McDonalds New Zealand announced earlier last month that it was beginning a trial delivery service between 5pm and 10.30pm to households near its Auckland restaurants at New Lynn and Glenfield.

According to a McDonalds spokesperson, the trial had started well but the system was still being tested.

KFC was quick to follow McDonalds announcement, saying it too would be rolling out a trial home delivery service by the end of the year.

- NZ Herald

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