A: It's true - they are short demos mostly, but the app store for Oculus is growing every day. I don't agree it is without an application - apps like Netflix and web browsing have proved very effective since they arrived and all a person needs is a GoPro rig or a 360 camera, which are becoming more readily available, to create their own content and upload it to Facebook or YouTube.
A: Not really - Gear VR isn't designed for use for hours on end; in any case the phone would run flat. Virtual reality tends to overwhelm the senses to people who first try it, it's fast moving and hard-hitting. It's a snacking type thing.
A: That's called "mixed reality", it's been done by HTC Vive, showing real world objects in case people get too close to them. It's going to take a while to get there, but definitely it's possible in the future. What I find interesting is ideas like doing grocery shopping in virtual reality and being able to browse isles rather than trying to remember everything you need.
A: Absolutely. I can't say there's a correlation between phone sales and headsets but sales have improved greatly. Since we released the second generation of Gear VR, sales of headsets went up 600%.
A: We're always competing with China so it's an everyday issue with us. We won't beat them on price, so we have to offer something different - we need to have a premium experience with software and applications.
A: It's as simple as using 360 cameras for filming and uploading to Facebook or YouTube. Anyone can do it and it's going to become easier and more accessible. All the big advertising agencies are ready for VR, if not already doing it.
A: No, not really. One woman at Auckland City Limits got a bit excited and hit her head on the table. She put the headset back on and did it again right away, but she said she was fine. It's designed to be used while sitting, so people shouldn't be injuring themselves.