An executive reshuffle at ikeGPS will see the departure of the laser measurement tool developer's chief financial officer and senior vice-president of sales.

The Wellington-based company said it has disestablished the cross-market role of its senior vice-president of sales, held by Brian Soliday, and will relocate the CFO position in the US to focus on accessing American capital markets.

CFO Gael Hargreaves will be replaced by a financial controller, and she will leave at the end of April.

"We continue to shape our organisation structure and executive team to reflect the growth of our business," said chief executive Glenn Milnes.

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"This has a sharp focus on delivering to customers in three distinct vertical markets - electric utilities, government, and new markets such as signage, insurance and construction."

The company's shares closed at 66c yesterday.