Merino clothing manufacturer Icebreaker has announced Rob Fyfe, former Air New Zealand head, as its new chief executive.
For the past nine months Rob has been executive chairman of the Icebreaker board. Icebreaker founder and current chief executive Jeremy Moon will hand over the helm of the company to Fyfe to take up the position of executive chairman and creative director.
"The move is designed to capitalise on Rob's extensive experience at the helm of a global business and Jeremy's visionary product and creative expertise," said the company in a release.
"I am really delighted we have secured Rob Fyfe as the new CEO of Icebreaker," said Moon. "His proven strengths as a game-changing CEO will align perfectly with the global goals we've set forth as we move toward record growth in future years in an increasingly competitive landscape."
"It was a big decision for me to hand over our business to another CEO, but I've seen Rob's passion for what we are building at Icebreaker and I really admire his skills, especially with people.
In the end, it was easy for me to put my total trust in Rob." he said.
Icebreaker has 19 branded retail stores and more than 400 employees worldwide.
It says sales have tripled in the last 6 years with sales projected to exceed $200m this year - 80 per cent of these now in Europe and North America.