Yahoo takes market share off Google

Yahoo search. Photo / Supplied
Yahoo search. Photo / Supplied

Yahoo's search engine gained United States market share last month as leader Google lost ground.

Yahoo, which ranked No 2, had 17.1 per cent of searches, up from 16.7 per cent in June, according to ComScore. Google's share fell to 65.8 per cent from 66.2 per cent. Microsoft's Bing was unchanged with 11 per cent.

Yahoo and Microsoft, trying to expand search-based advertising revenue, are teaming up under a 10-year agreement to take on Google. Yahoo plans to use Bing's search technology on its sites.

The US search-ad market is expected to grow 16 per cent this year.


Get the news delivered straight to your inbox

Receive the day’s news, sport and entertainment in our daily email newsletter


© Copyright 2015, NZME. Publishing Limited

Assembled by: (static) on production apcf05 at 10 Oct 2015 02:06:55 Processing Time: 493ms