Looking for a new secret weapon for your small business? Customer Relationship Management (CRM) software could be the answer.
It helps you:
Win new clients or contracts
Understand your customer
Retain customers by giving them a better experience
Decrease duplication and costly customer management.
Imagine if every interaction with your customers was recorded and virtually instantly accessible? What if you could do a report in a jiffy to work out which of your best customers of last year wasn't doing as much business with you this year? Or which customers use a complimentary third-party
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You've bought your smartphone or tablet.
It has revolutionised the way you work already.
Now it's time to buy some gadgets to make your phone even more indispensable.
Did you know you can use your phone as a scanner, thermometer, credit card terminal? Or attach a telephoto lens to it.
Simple but useful gadgets
The simple, but useful category has a whole pile of reasonably priced gadgets that many a small business owner would find highly useful.
Docks: a standard smartphone or tablet dock allows you to charge and sync the phone on your desk in an upright position so you can use it more
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Small businesses sometimes pay hundreds of dollars a month more than necessary for their telephony - thanks to inertia.
Many have a mish-mash of telephony services.
It's not uncommon for small businesses to cut costs significantly following a telecommunications health check, says Kelly Blomfield, business account manager at Telecom Hub Southland.
One such organisation, insulation provider Awarua Synergy, inherited many different telecoms services from three different suppliers when it took over a local business.
"It was a mess," says Awarua Synergy's general manager Sumaria Beaton.
"We were
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