Bowls New Zealand has announced sports administrator Mark Cameron as chief executive of Bowls New Zealand following the retirement of Kerry Clark OBE.

Cameron comes with an extensive sports administration background from his previous positions as CEO for Auckland Cricket, CEO for Northern Mystics Netball and general manager for New Zealand Basketball League. Cameron currently serves on the board of the Northern Stars netball team and is chair of Hearing Dogs New Zealand.

Bowls New Zealand chair Cushla McGillivray said she was looking forward to working with Cameron and the energy and perspective that he will bring to this role. "We are delighted to have someone of Mark's experience lead the sport of bowls into its next phase of growth in New Zealand", she added.

Cameron said he was looking forward to the role and bringing a fresh energy to a sport with a long and successful history in New Zealand. "What excites me about the role is the growth potential in the sport, primarily at the grassroots level".

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"We need healthy sports clubs if we are serious about the wellbeing of our communities. Bowls is a game that can be played by everyone, irrespective of ability, age or ethnicity. The greatest challenge for any sport is positioning the game so that it is attractive to the younger generation - bowls is no exception."

Cameron also acknowledged the outstanding support bowls had received from retiring chief executive Clark, over the past 20 plus years. "Kerry's long association with Bowls NZ is universally respected within New Zealand sport, and I am personally appreciative of the leadership and vision he has provided bowls."

Cameron will take up his role in Auckland on the July 3.