Emergency services are responding to a two-car crash in Mount Maunganui this afternoon.

A police media spokeswoman said the fire brigade reported a crash involving two cars at Oceanbeach Rd between Concord Ave and Surf Rd about 1.15pm.

Meanwhile, emergency services had also been called to a crash in Welcome Bay where a truck had reportedly taken down an overhead power cable.

The police spokeswoman said a truck had dislodged a power pole on Welcome Bay Rd near Rocky Cutting Rd at 12.51pm.

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The fire brigade was in attendance.

Earlier today, a man was hit by a reversing car on Waihi Rd this morning.

A police media spokeswoman said St John Ambulance alerted police about the accident at 9.48am.

"It is unclear how badly injured the man was," the spokeswoman said.