A major search is under way for a missing woman at the foot of the Kaimai Range.

A police spokesperson said Land Search and Rescue teams and volunteers were searching for Ola Shahin, 24, in the Lindemann Rd area, in Katikati.

She was reported missing at 7am today.

"There are concerns for her wellbeing," the spokesperson said in a written statement.

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"Members of the public were being asked to avoid some tracks in the area while the search was under way," the statement said.

The search would continue until later tonight and resumed in the morning if the woman isn't located.

Police asked anyone who sees Shahin or has seen her earlier today to contact Tauranga Police on 07 577 4300 immediately.

Police were also looking for reports of a grey 2006 Toyota hatchback registration HZG668 in the area since early this morning that you ring Police right away.