The man found dead near Tauranga Bridge Marina on Wednesday was 55-year-old Gary Colin Martin of Mount Maunganui.
Police were called to the marina about 10.40am on Wednesday after people found a body floating in the water near a pier.
The body was quickly identified, and police have been in the process of contacting Mr Martin's family and friends.
Police have said Mr Martin's death was not being treated as suspicious and the matter had been referred to the coroner.
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