A new 20ha development launched in Papamoa today, to add another 240 houses to the beachside suburb.

The new subdivision 'Manawa - the Heart of Papamoa' is owned by Nga Potiki a Tamapahore Trust, whose property experience includes several small community housing developments.

Minister for Maori Development Te Ururoa Flavell, Tauranga councillor Max Mason and Tauranga City Council chief executive Garry Poole joined the launch event at Henry and Ted Cafe this afternoon.

Manawa project manager Peter Cross said it was determined to be a subdivision that "we all can be proud of for generations to come".

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"Our strict design guidelines ensure the houses are all built to the highest quality and adhere to the vision for the subdivision."

Future stage plans include a commercial area and more park and greenspace. A retirement village was also being considered. Public artworks are expected and a new primary school will be built in the area in 2019.

Manawa, which means heart in Maori, was chosen by Nga Potiki as it reflected their vision for this development.

House and land packages go on sale today from group builders. People who are registered members of Nga Potiki a Tamapahore might qualify for a subsidy on their section purchase. The amount of the subsidy will be based on a percentage of the land package value.

Partner builders are Mike Greer Homes, GJ Gardner Homes, Generation Homes and Signature Homes.

The Manawa project team includes Stratum Consulting, Boffa Miskell and PSL Advisory.