Those wanting to support the victims of the Edgecumbe flooding are now able to donate through the NZ Red Cross Bay of Plenty Floods Appeal.
All funds raised go to the Red Cross for their work to support communities affected by last week's terrible floods.
Donations can be made in specially-marked donation boxes at Countdown checkouts or the EFTPOS terminal.
Countdown managing director Dave Chambers said supporting the Red Cross Appeal was a simple way for Kiwis to help, no matter where they lived in New Zealand.
"The Edgecumbe community has a huge task ahead of them and there are many people who are yet to get back to their homes to see what damage they will need to face.
"Both Edgecumbe and the surrounding Bay of Plenty are now bracing themselves for another storm. We have team members and customers in the affected areas and we want to ensure that the community gets the additional support they need," he said.
New Zealand Red Cross National Disaster Management officer Andrew McKie said for many people the disaster was just the beginning as the impact of the flood on their homes and livelihoods became clear and as they brace for Cyclone Cook.
"This was a significant flood and combined with the impact of the incoming cyclone, people are going to need our help.
"The disaster isn't over when the floodwaters recede or when the cyclone has passed, for many this will just be the start of a really tough time.
"We also need public support to help people get back on their feet and into their homes.
"At this stage, funds raised will be used to provide clean-up materials for homes and psychological support, but that will be just the start, there is going to be a lot of ongoing need."
Countdown stores have kick-started their fundraising by donating $10,000 to the appeal.