The man found dead on a Tauranga farm today has been described as a caring and thoughtful person.

The man, believed to be in his 60s, was found after a quad bike rolled on the Welcome Bay property.

Police were advised of the death at 9.54am on the farm, located in the Waitao area between Welcome Bay and Papamoa, police confirmed.

A neighbour said he was shocked when a mail man told him the news.

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"He was a very caring, very thoughtful guy. Helped anybody. Helped us, helped his neighbours," said the neighbour, who would not be named.

"We've had him in our house and I've been down to his. I'm just hurting a little bit, you know?"

The neighbour said he believed the man lived alone.

Tauranga police Sergeant Mark Holmes said the man had died as a result of a farm accident involving a quad bike.

"We are not sure of the circumstances at this time so it's still under investigation and it has been referred to the coroner.

Mr Holmes said police were not sure how long the man had been there for.

"Initial indications are that it didn't happen today," he said.

Worksafe New Zealand confirmed they had been notified of the death and were making enquiries into the incident.

A Worksafe New Zealand spokeswoman said it was unable to comment further at this stage.

Quad bike deaths account for 28 of 105 agriculture deaths in New Zealand from 2011 to 2016.

Last year there were nine. This year up to the end of June there had been two, including that of St John Ambulance Service stalwart volunteer Yvonne Rogers.

Mrs Rogers, 58, was tragically killed in a quad bike accident at Athenberry Orchard in Athenree in May. She had clocked up 17 years' service as a St John volunteer.

The kiwifruit contractor was found dead under her quad bike hours after staff reported her missing.