The Western Bay and one of its sporting greats are the stars of a new Air New Zealand promotional video.
In the video, Tauranga's Peter Burling and fellow sailor Blair Tuke meet an Air New Zealand captain for a spot of fishing at Salisbury Wharf in a short clip.
Burling and Tuke describe all the travelling they do - but say there is no place like home.
Read more: Homicide investigation after baby's death
Burling said he had been an ambassador for Air New Zealand for about three years, so was happy to appear in the video when approached.
"It's cool to show off home. It's a little bit different but it is a cool idea.
"They put a fair bit of thought into what they wanted out of it and how they wanted to promote places in New Zealand which they fly to. So it was pretty cool to get home and promote Tauranga."
Filming for it took place in summer earlier this year over a day, he said.
"It was fun to do, it was a warm day and there were so many people making the most of the wharf there. It was awesome to show off a little bit of Tauranga.
Burling is currently in Chicago with Team New Zealand competing in the latest America's Cup series.
Air New Zealand corporate communications consultant Emma Field said the video was part of Air New Zealand's Great Mates campaign, which launched in March, she said.
Mrs Field said 49er sailing pair Peter Burling and Blair Tuke were two of Air New Zealand's athlete ambassadors.
Read more: Editorial: Road toll an issue for us all
"We wanted to do something a little bit different and show these world champion Kiwis enjoying some of the activities and hobbies they genuinely like to do in their downtime, when not training or competing, in Blair and Peter's case this was fishing."
Air New Zealand had previously featured both men sailing in the Bay of Islands (Tuke's hometown) as part of the Dive into Adventure campaign.
Ms Field said the stories were captured in six videos, each one featuring an ambassador and an Air New Zealand staff member enjoying a day together as mates normally would.
Tourism Bay of Plenty head of marketing Kath Low said it was great to see the Bay's stunning scenery and fishing opportunities on display.
"Not only is it a place loved by many New Zealanders, it is also a place which has been home to many great New Zealanders where they keep coming back to visit."
Ms Low said Tourism Bay of Plenty was partnering with Air New Zealand with an Australian campaign which would go to market in July.
"We're looking forward to welcoming lots of Aussies to our shores soon."