Dogs lovers from all over the Bay are invited to take part in a large collective dog walk through Te Puna Quarry Park.
The 'Western Bay's Big Dog Walk - Alfie and friends rock the Quarry' will begin at 8.30am on Saturday.
Hosted by Western Bay of Plenty District Council, the event is a chance for dog owners to meet and mingle, and for dogs to socialise.
It also marks the launch of the council's formal consultation on their draft Dog Control Policy and Bylaw with Alfie, the council's 'spokesdog', joining the walk.
Event organiser Emily Rogers said the walk was aimed at being a fun event for dog owners in the district.
"We know from the success of our Doggy Day Outs that dog owners enjoy and appreciate our dog events. This is a great chance for dog owners to hang out and enjoy a nice walk together at the weekend.
"The walk also coincides with the formal consultation for our Dog Control Policy and Bylaw Review. Alfie has made quite the reputation for himself as the face of the review, so he'll be there.
"We'll hand out Alfie's business cards so interested people can have their say on the changes we're proposing to the current policy and bylaw."
Animal Services Officer Betty Hall said the event was a great opportunity for owners to socialise their dog in a healthy environment.
"Socialising is an important part of responsible dog ownership and is a win-win for both the owner and the dog.
"Dogs are normally very social animals and they enjoy dogs' company, it's good for their mental and physical heath."
All dogs participating in the walk will need to be on a leash for the duration of the event. This makes it a supportive and friendly environment for the dogs, especially those less comfortable with group situations, she said.
Anyone wanting assistance with walking their dog in a group environment is welcome to talk to Council's animal team at the marquee before the walk.
The signposted walk is rated as 'moderate' and shouldn't be longer than an hour. Signs will direct people to the meeting point on the day. Dog owners are reminded to bring poo bags with them and pick up after their pooches.
The event is weather-permitting, for updates keep an eye on the council's website or Facebook page.