When I phoned reporter Michele Hunter this week to talk about her feature on cyberbullying she was just about to tuck her son into bed.
He is just a wee baby.
"If only we could keep them that safe forever," we said to each other.
Bringing up children in this digital age is bewildering and terrifying.
Terrifying, because the online world opens them up to more potential predators than the real world. And bewildering, on the one hand because a younger generation knows more about technology than ever before but it is also confusing why they use it to do some things that to older people seem, well, just crazy.
Like sending nude photographs of oneself to other people. Teenagers in relationships, reports Hunter, are being pressured to send the photos, which then can be distributed to others in a growing cyberbullying trend.
Netsafe says it is seeing cases of children as young as 9 pressured into taking and sending nude photos.
You would think teenagers would have learned from the celebrity world that taking nude selfies has huge risks if they are leaked.
Last year a host of celebrity nude photos were hacked and went viral, including ones of actress Jennifer Lawrence who labelled it "a sex crime", telling Vanity Fair: "It's my body, and it should be my choice, and the fact that it is not my choice is absolutely disgusting. I can't believe that we even live in that kind of world."
But we live in the kind of world where an alleged sex predator who tried to blackmail an Auckland teenager with sexually explicit photographs and videos, was arrested and charged over an alleged "persistent online attack" against the schoolgirl, reported the New Zealand Herald. He is alleged to have extorted sexually explicit photographs of her, and blackmailed her into providing more images by threatening to post the original pictures online.
Forms of this type of cyberbullying are happening all over New Zealand.
Netsafe training and education specialist Lee Chisholm says school students were pressuring their boyfriend or girlfriend to send a nude image, then blackmailing them into sending more by threatening to distribute the first one to others.
It may seem simple to us that the only sure-fire way to avoid this type of over-exposure via bullying is to not take the photos of yourself in the first place. And certainly not to trust anyone by sending them a photo. But as parenting expert James Beck points out in our story, young people do not have the brain development to assess the risk involved with such behaviour or think empathetically about the harm they may cause, or the long-term consequences of their behaviour.
In some ways cyberbullying is just a digital version of what some humans - young and old - do, bully or ridicule or belittle others.
But cyberbullying is more sinister in its facelessness.
The online world is the perfect jungle for a bully. Bullies are often cowards and insecure, so the fact that cyberbullying can be done behind screens adds fuel to some people's vindictive natures.
It is good to see the Bay schools in Hunter's report taking action to address cyberbullying. There needs to be more education about consent, and less "victim blaming" so children grow up to respect one another's privacy. Kiwi singer Lizzy Marvelly is behind a campaign launched this week hoping to shift attitudes about consent and sexual violence.
The #MyBodyMyTerms movement calls out attitudes which allow groups like the Roastbusters to form and victims to blame themselves.
New Zealand has the worst rates of sexual violence in the OECD, says the movement's Facebook page, and the video, which includes the likes of Teuila Blakely and Guy Williams, will hopefully spark more open and honest conversations about consent and cyberbullying.