Bay women are expected to turn out with their babies and toddlers in support of public breastfeeding with the idea to 'latch on' simultaneously around the country.
At 10.30am on July 31 and 1 August, thousands of women around the country will take part in the Big Latch On event will see thousands of women from different cultures and backgrounds simultaneously breastfeed their babies in public events.
The events will be held at Cafe Botannix in Bethlehem on Saturday August 1 and Hungahungatoroa Marae on Friday July 31.
Big Latch On celebrates the all-important role breast feeding plays in babies' lives and there are more than 100 Big Latch On events planned around the country.
The event is a Kiwi initiative which has caught on world-wide. Last year 14,536 babies took part in 845 events around the world.
Women's Health Action's Maternal Health Promoter and event organiser, Isis McKay said the aim of the event is to break down some of the barriers that get in the way of women being able to meet their own breastfeeding goals.
"Big Latch On events offer women tangible support in a fun environment," said Ms McKay
"Taking part in the Big Latch On helps increase women's confidence to breastfeed in public, but they also connect with other mums in their communities.
"We know women can't always make it out to a physical Big Latch On event, so we encourage all women who wish, to take part by posting a breastfeeding selfie."
The Big Latch on is a Kiwi initiative that has caught on world-wide. Last year 14,536 babies took part in 845 events around the world.