The Bay is one of New Zealand's most exciting destinations to experience.
The Bay of Plenty was voted 10th in New Zealand's Top 10 Destinations to Experience from a shortlist of 20 iconic locations in a transtasman poll by travel firm Experience Oz + NZ.
Poll participants were asked to consider among other factors, the typical New Zealand-style nature of the destination, its unique natural highlights, the area's cultural, historic and architectural features.
The Bay of Plenty was described as having the claim to fame of being the sunniest area on the North Island - making for a great all-year-round travel location.
Wonderful beaches, famously fresh food and a range of delectable, locally-produced wines make it the ideal spot in New Zealand for those looking to both escape and relax, the poll stated.