With more than 50 years' experience in coaching children's rugby under his belt, Ian Spraggon is a natural fit with the Aims Games.
Mr Spraggon volunteered to co-ordinate the rugby sevens section of the tournament when it was introduced in 2010, and has been running it since.
His is the voice that is heard over the loud-speaker system announcing the games and making sure the competitors stick to the rules.
"I enjoy being part of a team and that's certainly what Aims is," Mr Spraggon said. "Sevens is a good challenge for kids, size isn't everything, and it's the fact that you're playing on a full-sized field so there's lots of space for all sizes.
"Players of small stature with good skills and pace or guile have the opportunity to shine."
It was also a "peak time" in children's development, before they became "long and gangly".
"They're well-co-ordinated ... We get a range of sizes, but it's not a game of endless scrums and mauls."
Mr Spraggon said a lot of time went into organisation: "It's a bit like a game of two halves. The biggest half is setting everything in place so that it happens. I'm probably also a bit meticulous, if that's a fault."
He suspects he will be involved for a few years yet.