The directors of Tauranga-based Show Television Ltd and Show Me Ltd are "pleased" today after Telecom's announcement they won't be using the name ShowmeTV for their new online TV service.
Show Television Ltd and Show Me Ltd were told today that Telecom intended to launch its internet-delivered TV and movie service under an alternative brand name. The Tauranga company threatened legal action against Telecom in February.
Show TV director and group spokesman Darryl Clarke said the company would like to acknowledge Telecom for taking a pragmatic approach in resolving the situation.
"After several weeks of discussions between the companies we are very pleased with the outcome today. We believe the result of these discussions accurately reflects our position that the proposed ShowmeTV name is highly likely to be confused with our existing ShowTV and ShowMe trademarks," he said.
"After countless inquiries from people genuinely confusing our companies marks and brands with Telecom's proposed new venture we felt it necessary to take steps to both protect our intellectual property and clarify the situation."