Despite running a funeral home, giving life is something Legacy Funerals prides itself on.
Director Mike Savage has pledged $1000 to the Bay of Plenty Times Christmas appeal and is encouraging other businesses to get on board.
The Christmas Appeal is collecting donations of money and food for the Tauranga Community Foodbank.
The appeal was kicked off on Saturday with a $1000 donation from the Bay of Plenty Times.
Mr Savage said he has had a long history of helping the foodbank from when he used to grow vegetables and donate them to the foodbank at Christmas. This year he said he wanted to get behind the appeal and has matched the initial $1000 donation.
"The trustees thought they would like to get on board.
"For us as a funeral home and trust, we are about giving life to people and building the community and this seemed like a great way to do that."
He said this year had been a struggle for many people and several would be relying on help from the foodbank.
"We see where families are struggling and we see where people cut costs and this is somewhere we can help. It is about putting life and sowing seeds in the community," he said.
Mr Savage encouraged other businesses and members of the public to get involved in the appeal.
"Whatever people can give to those less fortunate should be encouraged."
As well as helping out the Bay of Plenty Times Christmas appeal Legacy Funerals is also donating money to Multiple Sclerosis Bay of Plenty and Omokoroa Preemie Knits.
"We are giving Multiple Sclerosis Bay of Plenty $1608 to purchase some equipment, which will help them in their care for people with MS, and we are giving the Omokoroa Preemie Knits $500 to buy wool so they can continue to knit clothes for premature babies."
The foodbank hands out about 7000 food parcels each year, which equates to between 25 and 30 a day.
Christmas is always the busiest time of year for the city's only foodbank.
Baby products and personal hygiene products were the most needed supplies as they were often too expensive for people to purchase.
The appeal will be run through the paper, its website bayofplentytimes.co.nz, and will have support from the Classic Hits breakfast programme.
Street appeals will be carried out again and businesses and schools are welcome to take part. Their fundraising efforts will be acknowledged by the paper.
More than $120,000 worth of food and cash was donated during the past two Christmas appeals.