Farmers are welcoming an early spring in the Bay of Plenty, but retailers are suffering as warm temperatures keep winter clothing on the shelves.
Hunting and Fishing manager Jim Chote said winter clothing sales this season were lagging behind previous years.
"We're selling less wet weather gear ... than we normally would have and I'd put that down to the exceptionally warm late summer, early spring - there's hasn't really even been a winter."
Rain jackets and windproof fleeces were proving the hardest to move as warm temperatures lingered in the high teens.
But the sale of T-shirts and other autumn clothing was helping to compensate.
"I would have loved a couple of cold snaps. We had big dumps of snow on the mountains, and then we had northerlies and subtropical weather.
"It's swings and roundabouts."
Tauranga clothing store Nevada Denim-Surf-Skate had also experienced slow winter sales, but this had started last summer.
"It was a long summer so ... we got quite a rough start to winter anyway," said area manager Geoff Wyllie-Miln.
The store was running a little behind budget, but the trans-seasonal nature of much of its clothing had kept it afloat. Ski and snowboarding clothing had been the hardest hit, he said.
Two weeks of dry conditions and unseasonably high temperatures could have been mistaken for the middle of spring, said MetService spokesman Daniel Corbett.
The average August rainfall for Tauranga was 112mm, but the city had only received 8mm so far this month.
But the "big thing" was the temperatures, he said.
"The mean temperature so far for August is 12.9 degrees, a typical August would be 10.5 - so that's why it feels so spring-like."
Temperatures between 17 and 19 degrees had been common over the last few weeks, thanks to air coming from the north and two subtropical lows.
"We haven't had a good southerly with cold polar air since mid-July."
Westerly winds this week could bring rain, but mild weather would remain and there were no "polar blasts" on the horizon, Mr Corbett said.
WeatherWatch head analyst Philip Duncan said winter was over.
"Spring has arrived early, winter's finished early."
There was nothing to indicate southerlies were on the way for the rest of August, he said.
Federated Farmers Bay of Plenty provincial vice-president John Scrimgeour said the dry weather had been good for new-born calves and lambs.
"It's been generally positive in the sense that the mild weather has been good for pasture growth and the fact that it's been dry is good for stock."
However, it was a "nervous time" for farmers, who were eagerly awaiting forecasted rain that hadn't yet arrived.
"At some point we'd like a good soak."