Tauranga's TrustPower Tect Rescue Helicopter was called to rescue a man in the Coromandel after he fell 3 metres on to rocks.
The 44-year-old Auckland man fell at Cooks Beach near Ferry Landing.
The man who was holidaying with his family had been climbing on the rocks with his kids when he fell. He received hip and rib injuries as a result.
He was flown to Tauranga Hospital in a moderate condition because of fog in Auckland and the Waikato.