Celebs sway school ball fashion

By Sonya Bateson


More teens are turning to the internet in a bid to look like their favourite stars at their school balls.

With the Tauranga ball season underway, girls preparing for their school ball are finding replica celebrity looks on the internet rather than going to local shops.

Mount Maunganui College student Dayarnn Nowell-Heaslip, 17, said she had looked on the internet for a dress and then found it in a shop in Auckland.

She said her look was based on a classic 1930s style.

"I've got a cowl back dress and I think the makeup will be natural, but with one thing that stands out as my dress is black. I'll have my hair pulled to the side with loose curls."

Dayarnn said she had researched hair, make up and dress ideas on the internet and watched E Channel before making her decision.

"They've got all the fashion from things like the Golden Globes. I know a lot of my friends have been on thecelebritydresses.com site which has pictures of the celebrities and the dresses they wore to awards, then they make the dresses."

Dayarnn is also getting her hair and makeup done professionally which she said her "poor parents" would be paying for.

Image and Beauty owner Tina Neville said the makeup and hair styles the girls chose depended on what the celebrities were wearing.

"It doesn't vary much year to year, I'm getting a lot of Taylor Swift photos, they bring in pictures of celebrities around their ages. Most girls are getting the smoky eye with false lashes, many aren't comfortable with bright lips. Some girls get makeup to fit in with the theme of the ball, but it usually reflects on celebrity trends."

Mazzahn Hair and Beauty senior hairstylist Deborah Thompson said the majority of the hairdos were open, loose curls, although a lot of braids were also coming through. She said some girls still chose an up do depending on their style of dress.

Many were also opting to get spray tans and manicures.

Martelli's Hair, Body and Beauty senior hairdresser Anna James said makeup was becoming more classical with brighter colours, although not overdone.

Augustine owner Kelly Coe said girls quite often came into the store carrying pictures of what they were looking for.

"Normally sequins are really popular, or chiffon, but it's hard to know because every year it's different. One year they want maxi dresses, the next year they want them short. We do more cocktail type dresses, we don't do full-length ball gowns. If a girl comes in with a picture of a celebrity I'll usually advise her to go and get it tailor made."

Vanilla Bridal consultant Debbie Harper said girls were choosing long gowns rather than short.

"Girls are really struggling this year to find dresses in Tauranga because the season is quite early again so they are just trying to find a dress they like in their size, although some do go online for ideas and perhaps buy online as well."

Sabotage sales fashion consultant Chrissy Vick said strapless and one shoulder dresses were always in fashion, with vivid cobalt blues, aqua, black and diamantes all popular.

- BAY OF PLENTY TIMES

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