The Bay of Plenty business community is getting behind Zespri chief executive Lain Jager as he prepares to "shave his lid for a brave kid" in support of the Child Cancer Foundation.
Nominated this year's high-profile business person from the Bay to partake in the fundraiser, Mr Jager will get his head shaven at Maunganui Beach next Saturday at 2pm.
"We live in a community where more than three children on average per week in New Zealand are diagnosed with cancer.
"So when I was asked, the answer was easy. Not only did I have to say yes, but it is a privilege," said Mr Jager.
Mr Jager launched his fundraising campaign last Saturday, and is already halfway to meeting his target of raising $10,000.
Port of Tauranga CEO, Mark Cairns, was one of his first sponsors, donating $200 to the cause.
The Port of Tauranga has also made the largest donation so far, of $1000.
The support from the port comes after Mr Cairns raised $50,000 through the Child Cancer Foundation's "Funrazor" last year.
Mr Jager said this showed "fantastic leadership".
He has also received support from colleagues, friends, family and affiliates.
Rita and Matt Tustin from CooneyLeesMorgan law firm donated $250, while Brian Geary Building Ltd gave $100.
"People in leadership are stepping up ... The response has been overwhelming," said Mr Jager.
He has no reservations about getting his head shaven, despite Zespri CFO, Merv Dallas, telling him: "You might find it doesn't grow back."
Mr Jager will be joined by others shaving their heads at the second "Mount Beach Bald" event.
He warned onlookers may want to bring their sunglasses.
More information on the event can be found at www.fundraiseonline.co.nz/LainJager.