Four-month-old Axle Murphy already knows how to turn the charm on for the cameras and his mother is hoping that will be enough to see him make the cover of the 2012 Bay of Plenty Times Baby Book.
He giggled as he perched atop a bean bag in his best outfit to have his photo taken at Palm Beach Plaza yesterday. He was the first baby to be entered into the competition.
Babies can be entered and photographed at the Papamoa mall until Sunday. Voting begins next week.
Mother Karen McMahon heard about the competition through Facebook and thought she would enter her first child.
"I think he has a good chance. I dressed him up in his best gear this morning. Everyone loves a chubby baby."
Whether or not Axle wins, the book would be a special addition to her collection of keepsakes, she said.
Bay of Plenty Times classified sales leader and competition organiser Sharyn Hook said it was great to be able to run the competition and publish the book for the second year.
"We're thrilled to be at Palm Beach Plaza with photographer Maria Galiotto who captured some brilliant photographs during last year's competition."
About 200 babies were entered in the competition and 7000 votes were placed last year and the same was expected this year, she said.
The baby with the most votes will be featured on the cover of the book and win a free portrait.
The Baby Book includes photos of babies as well as their names, birth dates, weights and personal messages from their parents and will be inserted into a selected March edition of the Bay of Plenty Times.
Go to Palm Beach Plaza, Papamoa between 9am and 3pm from now until Sunday to enter. Alternatively, email email@example.com to request an entry form and supply your own photo.
The cost of being in the book is $25, which includes a copy of the book.