Western Bay's luckiest Lotto store sold 51,200 winning tickets last year and the region scooped 2012's biggest Lotto windfall.
Figures from the NZ Lotteries Commission rated the Bayfair Lotto store as the region's luckiest, based on the most winning tickets sold.
The store sold a total of 51,224 winning tickets last year, equating to winnings of $905,460.
Owners Maurice and Diana Parker bought the winning store about six weeks ago and were yet to experience their first major win.
"But it will come," Mr Parker said.
"The past has proven that. We will just wait for the day when the bells ring."Mr Parker was not surprised to learn their store ranked the luckiest in the region and sixth nationally.
"We've been set up in the area for quite a while now and are usually anywhere between fourth and sixth," he said.
"Everyone's trying to get rich quick."
Mr Parker said they had their local regulars buying tickets each week but he had noticed a lot of out-of-town people making a point of buying from them also.
"When they come here for holiday or something, they tend to go for the shops that do quite well and get a ticket," Mr Parker said.
Visitors also comment on the many trophies on display at the store, reflecting the First Division wins and others from over the years.
Greerton Lotto and Tauranga Pak'n Save registered the second and third highest winning tickets hauls in the region; 30,208 and 25,719, respectively.
Te Puke Four Square and Lotto sold 25,095 tickets, resulting in $310,745 in winnings.
Owner Ross McAinch said it certainly made him feel good to know most the money went back into the local community.
"The majority of our customers are local customers," Mr McAinch said.
The shop had two second division winners a couple of months ago, who both won more than $20,000.
One of the women did not know she had won and was surprised when she checked her ticket at the store and Mr McAinch handed over a winning receipt.
"She thought it said $2100. I said: 'You might want to look again. It says $21,500'. It's always pretty cool when you see that. It's a neat feeling when you know one of us sold it. It's pretty exciting," he said.
The region's biggest Lotto fairytale was from AJ's store on Devonport Rd, which sold a $27 million winning ticket in September.
The Big Wednesday prize was claimed by a local man, who described himself as a "typical Kiwi bloke".
It was the third biggest prize in NZ Lotteries' history and the biggest nationally last year.
When approached, the winner declined to comment yesterday.
Waikato's Te Kauwhata Foodmarket scored the year's second biggest prize, after former checkout operator Trevor Cooper claimed a $26 million Powerball jackpot in April.
Nationally, 24 Lotto millionaires were created last year.
- with APNZ
Local winners in 2012
Bayfair Lotto, 51,224 winning tickets, $905,460 total prize money
Greerton Lotto, 30,208, $441,229
Tauranga Pak'n Save, 25,719, $347,240
Biggest winning ticket: $27,004,410 Big Wednesday first division prize from AJ's Lotto
WESTERN BAY OF PLENTY
Te Puke Four Square, 25,095, $310,745
Video Ezy Katikati, 15,855, $176,524.
Te Puke New World, 11,958, $389,185
Biggest winning ticket: $250,000 first division prize from Te Puke New World
Source: NZ Lotteries Commission