Tomorrow marks two weeks since Rotorua woman Michelle Hoffman-Tamm disappeared, with possible sightings of the 51-year-old not confirmed.
Police are continuing to try and locate the woman, who left her Phillip Street home on a red bike and was believed to be going to visit friends a few blocks away, but never arrived.
Although there have been possible sightings in the Glenholme and Ngongotaha areas of Rotorua on and around the 7th when she went missing, Police are yet to confirm these sightings.
Detective Senior Sergeant Zane Smith said: "This is still a missing person inquiry and we haven't given up hope that there is a plausible explanation for Michelle's disappearance but each day that passes with no news increases our concern for her safety.
"We certainly cannot rule out that something more untoward has happened to her. We have conducted a number of searches, numerous enquiries and have had officers going door-to-door and that work that is continuing. Michelle's family and friends have also been supporting the police by spreading the word and circulating flyers around Rotorua."
Ms Hoffman-Tamm is described as a female European, approximately 5 foot tall, of medium build. She currently has short dark hair. Her red mountain style bike remains outstanding.
"I appeal to anyone with the slightest piece of information to contact us. It doesn't matter how irrelevant the information may seem; let us judge its relevance," said Mr Smith.
Anyone with information is asked to contact Rotorua Police on 3499400. Alternatively information can be provided anonymously via Crimestoppers on 0800 555111.