A winning Bullseye ticket, worth $410,000, has not been claimed.
One lucky person hit the jackpot in the Must Be Won draw on Wednesday.
An NZ Lotteries spokesman confirmed yesterday the winning ticket, bought at Allen United Video and Lotto Store in Te Puke, had yet to be claimed.
Manager Murray Allen said the store had sold winning tickets before but this was the largest Big Wednesday or Bullseye win.
Bullseye is a daily jackpotting game which gives players a chance to win up to $100,000 every day by simply picking a six-digit number - if their number exactly matches the winning number, they've hit the Bullseye.
NZ Lotteries is advising anyone who bought a ticket from the Allen United Video and Lotto Store in Te Puke to write their name on the back of the ticket and check it immediately at any NZ Lotteries outlet or online at MyLotto.