Paper wins marketing award


The Bay of Plenty Times won a key marketing award at the prestigious PANPA Newspaper of the Year awards in Sydney last night.

The paper won the Marketing - Young Readers award in the 10,000-25,000 circulation category for children's letters to the editor on the Rena disaster.

The paper was also a finalist for Newspaper of the Year in the Daily Newspapers 10,000-25,000 category at the Pacific Area Newspaper Publishers' Association (PANPA) awards gala event at the Sydney Convention and Exhibition Centre. The paper's entry was largely based on its coverage of the Rena disaster.

The Bay of Plenty Times was also a finalist for Marketing - Audience & Circulation for its Winning Wheel campaign; Marketing - Classified Advertising for its 2011 Baby Book and Marketing - Events for Flavours in the Bay.

Each of these entries was in the 10,000-25,000 circulation category.

Bay of Plenty Times photographer Joel Ford was a finalist in the Sport Photograph of the Year (Suburban/Regional/Rural) category for his photos "Boundary Save" and "Semi Haka"; and in News Photograph of the Year (Suburban/Regional/Rural) for "Rena Salvage".

APN Print Tauranga was a finalist in the Technical Excellence - Single Width Up to 25,000 circulation for its printing of the Bay of Plenty Times, and in the Pre-Print/Supplement up to 25,000 circulation category for its printing of indulge.

The paper has been a finalist in the PANPA Newspaper of the Year awards for the past three years and was named this year as Newspaper of the Year in the Canon Media Awards 2012, up to 30,000 circulation, and the 2012 APN Regional Media Awards.

- BAY OF PLENTY TIMES

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