The Tauranga New Zealand World Naked Bike Ride will take place today along 7km of beach from near Omanu Surf Club to Papamoa Domain.
The bike ride, to be held at low tide, will start at 2.30pm and will include spot prizes.
Organiser Andrew Pointon, who last year made headlines after he ran naked through McLaren Falls Park, said the event was not to promote naturism, but to protest about car emissions.
The World Naked Bike Ride is held in 70 cities in 20 countries around the world, but this is the first time it is to be held in Tauranga.
Its website says the event is about "protesting oil dependency and celebrating the power and individuality of our bodies"