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Latest FromGraham McGregor

Is Facebook marketing right for you?

22 Jun, 2017 1:17pm
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Graham McGregor

Graham McGregor is a marketing columnist for the NZ Herald

graham@twomac.co.nz

  • 15 Jun, 2017 11:33am
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COMMENT: Think about a product or service that you love using and often recommend.
  • 8 Jun, 2017 2:12pm
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COMMENT: This strategy is deceptively simple.
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  • 30 May, 2017 8:30am
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COMMENT: When you eliminate jargon it can often make products or services easier to sell.
  • 26 May, 2017 8:32am
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COMMENT: What do some of your clients enjoy by using your services?
  • 18 May, 2017 10:07am
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COMMENT: A simple way to make great progress is to get the help of other people.
  • 11 May, 2017 12:00pm
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COMMENT: Here are five new marketing strategies to try.
  • 8 May, 2017 1:16pm
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COMMENT: How can you make regular contact with past clients and current customers?
  • 28 Apr, 2017 9:22am
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COMMENT: What is a memorable way to explain what you do for your clients?
  • 19 Apr, 2017 10:28am
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COMMENT: A personal brand is crucial to becoming well known and well paid.
  • 10 Apr, 2017 1:28pm
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COMMENT: Charitable NewsJacking is a marketing strategy that gets you positive publicity.
  • 29 Mar, 2017 9:00am
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COMMENT: How to double the results from all your advertising.
  • 22 Mar, 2017 9:50am
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COMMENT: Here's how to get a large number of high quality clients.
  • 16 Mar, 2017 8:00am
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COMMENT: If you can't say what you do in 30 seconds, you won't be able to say it in 30 minutes either.
  • 22 Feb, 2017 8:03am
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A few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that
  • 17 Feb, 2017 7:09am
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COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.
  • 8 Feb, 2017 9:19am
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COMMENT: One of the marketing challenges we face is in making our business both interesting and memorable to potential clients.
  • 1 Feb, 2017 10:56am
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COMMENT: These four strategies to boost sales are often overlooked, Graham McGregor writes.
  • 25 Jan, 2017 11:00am
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COMMENT: If you would like to double your sales in 2017, here is a simple plan that may help.
  • 18 Jan, 2017 1:01pm
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COMMENT: Make sure you clearly associate what you sell with what people are thinking about right now.
  • 11 Jan, 2017 12:16pm
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COMMENT: What you can do to develop an unbeatable competitive advantage for your business.
  • 23 Dec, 2016 7:55am
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COMMENT: Good advice saves us months of hard work or helped us to unlock great business opportunities.
  • 14 Dec, 2016 12:57pm
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COMMENT: Better positioning helps you answer these two why questions powerfully.
  • 7 Dec, 2016 9:00am
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COMMENT: Here are three success strategies you might like to put into action this month.
  • 30 Nov, 2016 9:27am
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COMMENT: What are you going to do differently to make 2017 your best year in business ever?
  • 23 Nov, 2016 9:17am
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COMMENT: A simple gratitude marketing strategy you might like to use in your own business.
  • 17 Nov, 2016 6:20am
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COMMENT: What are you going to do in your business so you get off to a fast start in 2017?
  • 10 Nov, 2016 9:00am
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COMMENT: How do you create an amazing experience for your customers?