The growing proliferation of "smart gadgets" that keep us permanently connected is also gradually eroding the once-solid barrier between work and life.
The advent of the "cloud" and platforms like Google docs, which offer the ability to access work from anywhere and any device, means having your work computer on hand is no longer an imperative.
This has led to greater expectations that staff will work from home and in some cases while on holiday.
Recruitment specialists Randstad's latest Workmonitor report found 53 per cent of Kiwis were expected to be available outside of standard working hours, though most, 62 per cent, did not mind the intrusion.
On average, 57 per cent of workers globally were expected to stay connected outside of office hours and 56 per cent were happy to do so. When it came to Kiwis, 30 per cent were expected to be available during holidays - and 38 per cent did so happily.
This was certainly the case for one digital marketing employee, Iris Teo, who felt it was the best way of ensuring she kept on top of any work issues.
"A lot of things can go down at any time and so I keep in touch."
Randstad employment market analyst Steve Shepherd believed technology had put pressure on work-life balance.
"It's important to note that this flexibility [that technology allows], which enables work-life blend, is not a substitute for work-life balance."
Recruitment and Consulting Services Association chairman John Harland said gone was the traditional nine-to-five job.
"The modern worker is tuned in 24/7 - time is irrelevant."
However, Mr Harland agreed it was important for some give and take when it came to balancing the job with the rest of life.