Auckland has been named Best Turnaround Destination by the world's leading cruise line executives, capping off a record cruise season.
The award from Britain's Cruise Insight magazine is based on a survey of industry leaders and ranks Auckland as the ultimate destination to start or end a cruise.
The accolade was announced at the annual Cruise Shipping Miami tradeshow, the industry's premier global event, attended by 1800 cruise line owners and operators from 66 companies.
Auckland Mayor Len Brown says this award reinforces Auckland's growing international status as a renowned cruise destination.
"It is outstanding for Auckland to be recognised by the industry's top decision makers as the number one place to start or end a cruise," he says.
"This recognition puts us in good stead to grow our number of turnaround cruises and consequently have passengers stay here for longer and help generate more value for Auckland's visitor economy," says Brown.
The award comes as Auckland is enjoying a record cruise season with 100 cruise ships visiting from 1 October 2012 to 24 June 2013.
During the 2012/13 season Auckland will welcome 178,000 passengers and 78,000 crew, resulting in an injection of $114.9 million GDP into the region's economy.