New Zealand's boating industry is on show at the Monaco Yacht Show, building on the profile gained through the America's Cup.
Seventeen New Zealand-based organisations would be represented at this year's show, from September 25 to 28, in a joint exhibition space dubbed "New Zealand Street", said Stuart Robinson, chairman of the New Zealand Marine Export Group.
Mr Robinson said many were involved in developing technology for race boats and adapting it for cruising sail and motor yachts of all sizes.
Companies featured include specialist marine suppliers Harken, Magnus Marine, C-Quip, Events Clothing, Manson Anchors, Maxwell Marine and Yacht Lifeline, part of international medical supplier MedAire, as well as award-winning boat-builders Alloy Yachts, Fitzroy Yachts and McMullen & Wing.
Representatives of Robinson Interiors, Superyacht Interiors and Lloyd Stevenson Boat Builders will also be on New Zealand Street.
New Zealand Trade & Enterprise, Tourism New Zealand and Auckland Tourism, Events and Economic Development (ATEED) are also promoting New Zealand as a destination for cruising or refitting yachts.
Mr Robinson said currently more than 600 cruising craft and 35 superyachts visited New Zealand each year, and numbers were increasing.